Get in touch
11 Wilson St, South Yarra
VIC 3141,
Hello@neighbourhoodstrategy.com

We are experienced
strategists specialising
in brand strategy and qualitative research.

We created Strat Chats, Australia’s most valued community for strategists.

find out more about

Hello Neighbour!

We believe that the best vantage point for strategy and research is next door; by those who know enough to be dangerous... but are never too close to lose clarity and freshness of thinking. That’s why we approach problems from the outside in.

Services

We help clients solve problems across four key strategic & research-based competencies.

UNDERSTANDING CONSUMERS

We help businesses
gain clarity

We help businesses gain clarity in understanding the people that matter most – the customer – through innovative qualitative research.

EMBEDDING STRATEGY

We work with clients
to help embed

Once a strategy is set, we work with clients to help embed that understanding within the organisation to ensure that it is widely understood and adopted.

DEFINING BRANDS

We help businesses
build and organise

We help businesses build and organise their brand for future growth through brand strategy, positioning and brand architecture.

EXPRESSING BRANDS

Taking brands
to the world

We help clients and agencies prioritise initiatives, set objectives and advise on how to develop better, more effective briefs and marketing.

The team

Meet the team.

  • Jacqueline Witts

    Chief Strategy Officer

    Jacqueline is a brand strategy and research expert with over 22 years experience. Prior to starting Neighbourhood Strategy in 2023, Jacs was Chief Strategy Officer at Clemenger BBDO. During her 3 years there, she sat on the Clemenger Board, won countless effectiveness and creative awards. Jacs has been instrumental in developing consumer-led brand and creative strategies for some of Australia’s biggest and most loved brands including Myer, Melbourne & Olympic Parks, ANZ, NAB, Nissan, Target, HCF, Medibank, Bupa, Bendigo Bank, RACV, Schweppes, Origin. In addition to leading Neighbourhood Strategy, Jacs is a regular presenter on brand strategy to Melbourne Business School MBA students and runs ‘Strat Chats’; a strategy community she founded in 2024 and has grown to over 350 strategists.

  • Kate Silver

    General Manager

    Kate is a respected business leader with over 20 years experience in creating strong and successful partnerships, both on agency- and client-sides. Having run the Melbourne office of global creative agency Leo Burnett, Kate has helped brands succeed through thoughtful and impactful strategy and bold creativity - recognised by the many Effies Awards she has contributed to and authored. She has led clients including HBF, City of Melbourne, Melbourne & Olympic Parks, iSelect, Transurban, Mars Petcare, Twinings, Tourism Tasmania and Honda. Kate recently completed her Mini MBA in Marketing and is a member of the mentoring initiative, The Aunties.

  • Josie Biggs

    Strategist

    Josie is a strategist with strategy experience across clients including Harris Scarfe, Anaconda, Arts Centre Melbourne and Tasmania Football Club. Joining us from the Advertising Council of Australia, Josie delivered initiatives across the ACA network; AWARD, AdSchool, Effie, IPA, Youngbloods & CPC, and supported the implementation of industry accreditation, Create Space & Ad Net Zero. Josie studied advertising at RMIT University, where she was shortlisted for Cannes Future Lions. She has completed AdSchool’s Core Strategic Planning course and more recently, a Mini MBA in Brand Management.

Neighbourhood perspectives

Collaboration

Got a project?
Let’s talk.

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